OUR STORY

Atlas Distributing, Inc. is a family owned and operated, full-service beer and beverage distribution company servicing licensed and non-licensed customers throughout the central Massachusetts market.

 

Atlas has proudly served customers, consumers, and the community since 1933. We are proud, honored, and humbled to be serving this community for over 86 years!

 

Atlas’ brand portfolio is diverse and represented by many of the finest brewers in the world. The market area is comprised of Worcester county and parts of Middlesex and Norfolk counties, representing a population of approximately 1.2 million people. Atlas’ licensed customer base consists of 1,775 accounts; 1,240 on-premise and 560 off-premise. We also have a non-alcoholic division servicing 950 accounts.

 

The company’s competitive advantage is its people. We are a hard working, dedicated group of men and women who have committed ourselves to excellence in customer service. It is a culture and passion that runs deep throughout the entire organization. We have heavily invested in our draft  services, graphic design, and sales and merchandising departments which have evolved to the point where Atlas has set the standard for excellence in beer marketing, sales, merchandising, and execution.

JOE SALOIS, OWNER / PRESIDENT

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